My Essay 2 Final: The Wolf in Sheep’s Clothing

Dionne Lowewpid-1e3a3e6594574fa672657f9d964a51a5.jpg

Dr. Skutar

English 10001

Analyzing an Ad


The Wolf in Sheep’s Clothing

            Lupus is a disease where the autoimmune system attacks the healthy cells and tissues in the body as well as the joints and major organs. Long story short the body fights its self. No one really knows what causes Lupus and it is very hard to diagnose. The YouTube video, Confronting the Wolf Commercial {The Lupus Endeavor} that I watched, posted by LupusEndeavor gave a lot of information about Lupus and all that it does.

When watching this advertisement about Lupus a lot of things suck out to me. For example the purpose, audience, context and genre. The purpose of this ad is to make people aware of Lupus. “Lupus attacks more people than Leukemia, Multiple Sclerosis, Cystic Fibrosis and Muscular Dystrophy combined.” (Confronting the Wolf Commercial {The Lupus Endeavor}). I think this video is very informative because before I was diagnosed with Lupus. I had no idea what it was, and I had never even heard of it for that matter. The video also explains some of the general signs of Lupus. Such as extreme fatigue, arteritis, hair loss, skin rashes and blood disorders. The main goal for this advertisement is to inform the people who come across it about lupus.

The audience the advertisement is trying to communicate to is any and every one. This is because with any disease you want to know what you are up against. This video is not just for people who have Lupus, but for people who have a friend or a relative with Lupus, to inform them about some of the everyday challenges people who have Lupus go through. It’s good for your family and friends to know you that you have Lupus and understand how lupus effects you so that you will have a great support group at home and you don’t have to deal with Lupus alone. This advertisement is for everyone to make the public aware of Lupus and find a cure.

The context of this I thought was great. The symbol for LupusEndeavor is an image of a girl and a wolf at a standoff and the color is purple and black. The reason this symbol is so great is because lupus in Latin means wolf. The color purple is significant because the color for lupus is purple. One of the speakers in this advertisement uses is the phrase “Lupus, a wolf in sheep’s clothing.” (Confronting the Wolf Commercial {The Lupus Endeavor}). This phrase to me means lupus is sneaky just like a wolf. Sometimes you never know when a flair up will occur. I can definitely agree with this, because when I have flair up anything from stress to sleep can cause it. The tone that was used by the speakers in this advertisement were very stern and it has a sense of sadness and pain. When I closed my eyes and just listened to the speakers talk, I was sad and felt that if I did not have lupus this would probably make me sad enough not to want to even look into what lupus was. I think the speaks should have put some cheerfulness into this advertisement because even though I have lupus I smile every day, even though I feel like a train hit me at full speed.

The design of this advertisement is media. It was not just a still picture, it was a video. I like the fact that it was not just a picture because a lot more could be explained, explaining lupus. Having a video instead of just a picture, you can take more from it. Like the information and the different emotions that come with having lupus. The video could have been done professionally or done by a family member holding a video camera, but I cannot tell that just from watching the video.

At the end of the video a website is provided so that I as the viewer can take a closer look at what made the publisher of the video want to use this specific ad to get the message out about Lupus. The president of the website is Jessica Mathews. The reason she decided to make this ad is because her mother was diagnosed with Lupus in 2012 and she wanted make more people aware of Lupus and to help fight to find a cure.

I feel this video advertisement was structured in a very good way, but the video its self is somewhat depressing. If I was just diagnosed with Lupus and came across the video I would feel sad and depressed. The advertisement should bring different emotions to the viewers and make people want to get involved with making more people aware of Lupus as well as finding a cure.

Works Cited

“Confronting the Wolf Commercial {The Lupus Endeavor}.” YouTube. YouTube, 13 Apr. 2013. Web. 26 May 2015.


About lowedj

I love to read as well as write

Posted on May 29, 2015, in Uncategorized. Bookmark the permalink. Leave a comment.

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